The founders came with a vision, lots of ideas, and endless enthusiasm. What Blue Forty brought to the table, in collaboration with the brand and design team, was a process that turned those ideas into a concept worth building. Discovery, strategy, and design worked together to sharpen the brief before a single material was selected or a pool dimension set.

What emerged was a contrast therapy lounge rooted in Bend's outdoor culture, designed for daily ritual rather than occasional indulgence. The space centers on a custom aquatic program: social soaking pools and private hydrotherapy suites designed around the cadence of hot-cold contrast therapy and the social dynamics of a shared wellness experience. Pool geometry, deck levels, and circulation all respond to how bodies actually move through a space like this — between temperatures, between privacy and connection, between effort and rest.

Natural materials run throughout: wood, stone, warm finishes that hold their own against the humidity and activity of a working thermal lounge. Every collaborator on the build team — Roost Development, Rimor Aquatics, FR33FORM Furniture, Connell Hull Company, WallsArt — was brought in because they could meet the project at that level. The result is a space that feels considered at every scale, from the pool edge to plaster walls to the have-to-see-it suspended art installation.